Driven by Passion · Powered by People
For over 23 years D1NZ has carried New Zealand drifting from grassroots paddocks to the global stage, door-to-door battles, tyre-shredding entries and a packed-stadium spectacle you feel in your chest. It's high-performance, high-risk and high-energy: the fastest-accelerating, most dangerous, most watchable discipline in Kiwi motorsport. We partner with purpose, developing the drivers, strengthening the brands, and exporting Kiwi motorsport to the world.
See It · Feel It
Proof · Brands Win Here
Monster Energy sits trackside at every round, sampling thousands of cans straight into the hands of the exact audience they want, brand in hand, event after event.
"D1NZ is a branding powerhouse, and we're excited to go bigger and better for 2027."
Thousands of product samples handed straight to fans every event. A captive, high-intent, brand-loyal crowd, the kind of direct, in-hand connection digital alone can't buy.
"D1NZ delivers real regional economic benefit and return for the wider Bay community."
Adam Ellmers · GM Finance & Commercial, Mercury Baypark
"People coming here, staying in our motels, visiting our restaurants, 10 out of 10."
Mayor Rehette Stoltz · Tairāwhiti Gisborne
What We Offer
D1NZ is far more than a logo on a car. We put your brand in front of people, live, on-screen and online, and we make it work commercially, round after round, region after region.
Stadium-scale live drift events drawing thousands of engaged fans to one venue for a full night of action. Face-to-face brand contact, sampling, demos and product trial with a captive, high-intent audience, the kind of direct connection digital alone can't buy.
Trackside activation zones, branded fan experiences, ride-alongs, displays, giveaways and competitions that put your product in fans' hands in the moment. Measurable engagement and data capture, not just signage.
Broadcast across Sky TV, Fox Sports and free-to-air with in-broadcast brand integration, naming, segments, trackside boards and live reads, placing your brand in front of a national television audience as the action unfolds.
Always-on, high-frequency content across Facebook, Instagram, TikTok and YouTube. Live coverage during events plus a relentless stream of premium post-event edits, millions of views per season carrying your brand far beyond the gate.
Dedicated NZ + Australia reach across TV, social and broadcast, for a fraction of what NRL, Supercars or Super Rugby charge. Spend $110K on TV naming and you get $900,000 of measured TV media value, an 8× return. See the full math on the Packages page.
Every round injects hundreds of thousands of dollars into its host region, tourism, hospitality, accommodation and jobs. Partner with a sport that councils, regional development and tourism agencies actively back for the return it delivers.
Virtual D1 turns sim drifters into real life drifters. D1NZ had hundreds of registrations for an arrive-and-drive prize in the A80.9 for the 2027 D1NZ season.
Explore Virtual D1 ▸Audience & Reach
Across owned channels, paid social and national broadcast, D1NZ delivered serious cut-through over the 2026 season, and 2027 takes it global.
Figures from the 2026 D1NZ season (social & owned media) and 2025 TV coverage across Australia & New Zealand. All digital figures verified via Meta & YouTube native analytics.
Standalone Event · Back Bigger for 2027
A standalone event on its own day at D1NZ, where the Top 8 of D1NZ go head-to-head with 8 of the world's best. Best against best, one day, one stage.
Drift GP by D1NZ launched in 2026, and it was so popular you can help get it back, bigger, for 2027. It's the championship's biggest step onto the world stage, drawing talent and broadcast from the USA, Europe, Japan, Australia, China and New Caledonia. Partners who come on board now ride that growth from the ground floor, their brand carried into new territories and audiences as Kiwi drifting goes worldwide.
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D1NZ Goes Global · Las Vegas 🇺🇸
Newly-crowned Drift King Dave Steedman takes on Hotpit Autofest, USA, the first D1NZ champion on the international stage.
Read the Story ▸Last Year's Guests
D1NZ draws the biggest names in global drifting to New Zealand, Formula Drift champions, Drift Masters and WTAC winners going wheel-to-wheel with our best.
"To experience this iconic race track and connect with the New Zealand drift community was such a special moment, we're extremely grateful to have been part of it."
Ryan Litteral · Formula Drift, USA
2026 / 27 Season · Locked In
Six championship rounds are locked in and ready to be announced with our new partners, season announcement starting to launch from July 2026 to build hype. Come on board now and be named alongside the calendar.
Drift GP Decider
Nationwide Activation
From the top of the North Island to the deep south, D1NZ runs a stadium-scale activation the length of New Zealand, putting partner brands in front of regional crowds, councils and communities in city after city, all season long.
Partnership Opportunities · 2026 / 27
A snapshot of how brands partner with D1NZ, from a single round to naming rights across the series and the global 2027 Drift GP. Full rate-card pricing, the audience profile and the ROI math live on the Packages page.
Get in the game · from $6K / round
Front and centre · from $90K
Own the series · POA
Tailored regional, naming & activation opportunities also available. Positions announced with the season launch from July 2026, lock in now.
Powered by People
20+ years in motorsport including WRC, Rally NZ and major international events, the visionary driving D1NZ forward.
A sharp business mind with deep New Zealand community connections, strengthening D1NZ's position locally and abroad.
A seasoned communications professional whose career includes major WRC campaigns, precision, credibility and impact.
The creative force connecting D1NZ with fans, partners and communities, engagement and measurable results, event to wrap.
The backbone of event delivery, overseeing logistics and flawless execution across the championship, with WRC pedigree.
Keeping the engine room running, with event knowledge spanning domestic and international motorsport.
In Good Company
Backed by leading brands and regional partners across New Zealand. Your name belongs here, title, primary and associate positions open for 2026/27 and the global 2027 Drift GP.
Let's Talk Drift
Not sure which package screams you? Perfect, that's what the chat's for. Drop your details and we'll be in touch to lock in a time and tailor something around your goals. No hard sell, just drift.
Or go direct:
Grit Motorsport · New Zealand's Premier Drifting Championship
