This is what a fully-activated partnership looks like. Not a logo on a car, a brand that shows up everywhere: at the gates, in the crowd, on national TV and in fans' hands, all season long.
The Partnership
As Presenting Partner of D1NZ, Monster Energy didn't just sponsor the championship, they ran through every layer of it. A branded archway fans walked under on arrival. Green theatrics lighting up the crowd. Sampling, brand in hand, event after event. Ambassadors front and centre. Trackside signage in every TV cut. An Arrive & Drive programme putting the brand on the grid.
The result: Monster Energy carried across the entire 2026 D1NZ footprint, a season that reached 7.9M+ across platforms, packed stadiums round after round, and ran across national broadcast. This is the playbook. It can be your brand next.
From the archway over the track to the live broadcast graphics, the brand is woven through the whole show.
01 · The Start Line
Every driver is released onto the track from under the Monster Energy Start Line Gate. Every run, every car, the brand is the last thing the crowd and the cameras see before the tyres light up. A Tier 2 package, own the gate every car launches from.
02 · In the Crowd
On-site Monster Green theatrics, activation zones and sampling put the product straight into fans' hands, brand in hand, in the middle of a packed, high-energy crowd. The kind of direct connection digital alone can't buy.
03 · On Broadcast
Trackside signage, podium presence and presenter gear put Monster Energy in shot across national TV and livestream, hour after hour. Brand exposure that runs the length of the broadcast, in front of the whole country.
04 · The Ambassadors
Brand ambassadors and the Arrive & Drive programme gave Monster Energy a personality on the ground, the faces fans met, photographed and remembered. Engagement that travels home in every phone.
The Result
Every one of those touchpoints, multiplied across a full national championship and a 7.9M-view content engine. That's the reach a fully-activated D1NZ partnership delivers.
D1NZ 2026 season figures across owned social, paid social and national broadcast. Verified via Meta & YouTube native analytics.
Whatever your category, we'll build a partnership that shows up the way Monster does, tailored around your goals. Let's talk about what D1NZ can do for your brand.