Partnership Packages · 2026 / 27
Real investment levels, the audience you reach, and the ROI math laid bare. From $6,000 a round to full Title naming rights, every package tailored around your commercial goals.
Positions are announced with the season launch from July 2026. Lock in now to be named alongside the calendar, and before the best slots are gone. Gold: 3 of 5 remaining · Control Tyre: 1 of 5 remaining.
Secure a Position ▸Who You Reach
D1NZ's audience is young, fiercely loyal and deep in the categories that matter, automotive, energy, tools & trades, tech and apparel. This is a hard-to-reach demographic that tunes out traditional advertising, but turns up, leans in and buys at the track.
Tyres, oil, ECUs, parts, performance, dealerships, insurance, a buying audience that builds, modifies and spends on cars.
Energy drinks, snacks, QSR, impulse brands that sample in-hand to thousands of fans, event after event. (Ask Monster.)
Tradies, builders, mechanics, DIY, the exact demographic that fills the grandstands and the hard-park.
Sim racing, peripherals, telco, streaming, a tech-native crowd already living in our Virtual D1 esports world.
Streetwear, eyewear, headwear, car culture is a fashion culture, worn loud and worn often.
Councils and RTOs backing rounds for the visitor spend, Great South, Tourism BOP, Trust Tairāwhiti already on board.
Audience demographics from D1NZ 2026 native channel analytics (Meta & YouTube). Category fit indicative of the D1NZ fan and attendee base.
Coming Soon · YouTube Content Program
An always-on slate of original D1NZ series, live and on demand. Catch it first on our members platform via YouTube, then free-to-air post-live. For partners, this is the chance to be woven into the story, not just a logo on a board: product integration, featured builds, episode naming and brand moments across a full season of content.
Sim to real life. We build a competition car from blank platform to the grid, the actual machine our Virtual D1 winner races in D1NZ. A full journey through what it takes to create a competition platform: brands, performance parts, vehicles, the trailer, track days and competition, every high, every low and all the technical know-how. This one is built to watch.
Every pre-event show, podcast, qualifying session and full event, live on our members platform via YouTube, then free-to-air post-live. Always-on coverage your brand lives inside.
Behind the scenes across the regions: what makes a professional drifter tick. The car, the engines, the families and the life outside drifting.
From blank canvas to international showcase. The D1NZ team take you through a full season, from sponsorship meetings to council consents, to building a custom venue and running an event.
We hunt down the one thing we all love doing: drifting in secret spots, special places and the most random locations we can find.
Content slate in development for the 2026 / 27 season. Integration, naming and feature opportunities are open now, get in early and help shape the series.
The Math
Marketing directors don't buy views, they buy outcomes. So here's what D1NZ actually returns against what you put in.
Spend $110,000 on TV Broadcast naming rights and you receive $900,000 of measured TV media value, an 8× return. That's 5,000 billboards on Sky TV & YouTube, 800 promotional trailers, 220 sponsor keys and 50+ replays across the season.
Source: D1NZ 2025/26 rate card. Media value independently calculated on standard broadcast rates.
| Property | Indicative primary / naming entry | What you're buying |
|---|---|---|
| NRL club / Supercars primary | $1M-$5M+ /yr | National TV, premium audience |
| Super Rugby / A-League front-of-jersey | $800K-$2M+ /yr | National TV, broad audience |
| National event / festival headline | $250K-$750K | Single-event activation |
| D1NZ Title / TV Naming | $110K, POA | Trans-Tasman TV + 7.9M digital + live activation |
| D1NZ Gold / Bronze | $6K/rd, $90K | Same audience, same TV, season-long |
Comparison figures for other codes are indicative market estimates for context only. D1NZ figures are actual 2025/26 rate-card investment levels. The point: a comparable engaged, young-male, trans-Tasman TV audience, at a fraction of the entry point.
Built Around You
Every brand wants a different win. Before you pick a level, here is how we would shape a partnership around your category and your goals. These are starting points, the real concept is built with you.
Take title of Virtual D1, power the sim-racing zone and the big-screen broadcast replays, and turn our sim-to-track pipeline into your tech story. A flagship content series carries it across the whole season.
Be the official parts and retail partner of Project Supra A80.9, your products building the car on camera, episode by episode. Drive-to-store offers and in-store activations turn a buying audience into paying customers.
Own the start-line gate every car launches from, sample brand-in-hand to thousands trackside, and land in every TV cut. The fully-activated playbook, run for you, round after round.
Dress the grid, the crew and the talent, drop a co-branded merch line, and live in the content and the culture. Car culture is fashion culture, worn loud and worn often.
Plus category exclusivity, one partner per category, locked. Tell us your goals and we will build the concept, the deliverables and the reporting around them.
2026 / 27 Investment Levels
Real rate-card levels below. Every package is tailored around your goals, mix, match, go regional or own the series. Sold-out and limited positions move fast.
Own the D1NZ Championship
Own the Drift GP global event
"Coverage brought to you by…"
Tier Two · five series partners
Tier Three · get in the game
Own qualifying day
Sell to the whole grid
Exclusive tyre category
Tailored regional, naming, activation and Virtual D1 opportunities also available, including title of the VD1 esports series and the public A80.9 build content series. Not seeing your fit? That's what the chat is for.
Let's Talk Drift
These packages don't scream you? Perfect. Tell us what you want to achieve and we'll build something that does. Drop your details and the team will be in touch to lock in a time, no hard sell, just a chat about drift.