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Case Studies

Brands in
action.

How partners actually win with D1NZ. Real broadcast, real activation, real results, across TV, the crowd and the channels that matter.

Case Study 01 · TV & Broadcast

We don't rent our
broadcast. We own it.

Most sports properties hand their coverage to a third party and hope for the best. D1NZ doesn't. We own the production truck and Rebel Broadcast, which means we control the whole show end to end. For a partner, that's the difference between a logo on a board and being genuinely built into the broadcast: naming, segments, live reads, branded graphics and replays, woven in, not bolted on.

D1NZ drifting featured on national TV

D1NZ, broadcast across Sky TV, Fox Sports, Kayo and free-to-air, and featured on national news.

As Broadcast On
Sky Sport Fox Sports Kayo Sports Rebel Broadcast
307K+
Hours Consumed
285K+
Live Viewers
307
TV Hours · AUS & NZ
$900K
Media Value · TV Naming
01

We Own the Truck

Our own production truck means broadcast-grade coverage at every round, on our terms. No waiting on a network, no compromise on quality.

02

Rebel Broadcast

An in-house broadcast operation gives D1NZ depth most properties simply don't have: live direction, replays, graphics and integration we control ourselves.

03

Built In, Not Bolted On

Because we own the show, your brand can be part of it: naming, segments, live reads and branded replays across Sky, Fox Sports, Kayo and free-to-air.

$110K in. $900K out.

An 8× return on TV-naming, the kind of value only an owned broadcast can deliver.

5,000 billboards on Sky & YouTube, 800 promo trailers, 220 sponsor keys and 50+ replays across the season. Because we run the broadcast, that inventory is ours to build your brand into.

See the Full Math ▸

Case Study 02 · Activation

Monster Energy,
brand everywhere.

As Presenting Partner, Monster Energy showed up at every layer of D1NZ: the start-line gate, green theatrics in the crowd, sampling in fans' hands, ambassadors on the ground and signage in every TV cut. A full case study in what a fully-activated partnership looks like.

Monster Energy start-line gate at D1NZ
Read the Monster Energy Case Study ▸

Case Study 03 · Broadcast Naming Rights

GT Radial owned
Round 4.

GT Radial was the official control tyre and at Round 4 in Gisborne, they went further as the Broadcast Naming Right Sponsor. On top of trackside branding, D1NZ played an extra $18,000 worth of GT Radial logos, adverts and stingers across the Gisborne coverage, and the GT Radial Replay brought the best runs straight back to life on the broadcast.

A drift car throwing smoke past the GT Radial trackside banners at D1NZ
GT Radial, branded all the way round
A drift car sliding past the GT Radial trackside banner
In every pass
GT Radial trackside banner at H Blackbee Drift Park, Gisborne
The Gisborne Track
Packed grandstands watching D1NZ
Seen by a packed house
A drift car past GT Radial branding
Full Corner Branding
Tandem drift battle past the GT Radial banner
Door to door, GT in shot
$18K
Added Broadcast Value · R4
Naming
Right · Round 4 Broadcast
Control
Official Tyre · Every Car
Replay
GT Radial Branded Replays

GT Radial at Round 4, H Blackbee Drift Park, Gisborne. Broadcast Naming Right Sponsor and official control tyre. Source: GT Radial R4 post-event report.

Case Study 04 · Official Podium Partner

TengTools owned
the podium.

TengTools backed the podium all season as the Official Podium Partner. Their unmistakable red tool chests flanked the prize display at every round, the headline reward stacked for the top three, and the TengTools branding sat front and centre in every winner's shot. When a driver climbs onto a D1NZ box, TengTools is right there with them.

TengTools on the D1NZ podium
Front and centre on every podium
A row of D1NZ Pro Series trophies ready for the podium
Trophies ready to lift
A D1NZ driver beside his TengTools prize chest in pit lane
The winner's reward, a TengTools chest
The D1NZ prize display flanked by two red TengTools chests in front of the sponsor wall
The full prize spread, TengTools chests bookending the podium
Podium
Official Partner · All Season
Every
Round · Chests On The Box
Top 3
Rewarded At Every Event
In Shot
Every Winner's Photo

TengTools, Official Podium Partner across the 2026 D1NZ Pro and Pro-Sport series. Red chests, headline prizing and trackside branding at every round.

More Brands in Action

Every partner,
a different win.

From the tyres to the glass, D1NZ rolled out a new brand across NZ for ISL, Schmick Mick Car Care, with a fantastic national branding program.

Schmick Mick

Car Care Partner

Retail-ready product stacked on the podium and put straight into fans' hands, round after round, keeping every car looking schmick all season.

In Good Company

More partners, more proof.

Backed by leading brands across automotive, energy, tools, tech and media. New case studies are added each season as partners put D1NZ to work.

D1NZ 2026 brand partners, Monster Energy, Schmick Mick, TengTools, GT Radial, MIMICO, Link Engine Management, Logitech G, TTi, NZ Performance Car, Sky Sport, Fox Sports, Kayo Sports, CRC, Trust Tairawhiti, iLT, Great South, Aratu Forests

Your Brand, Next

Let's write yours.

Whatever your category, we'll build a partnership that delivers, on TV, in the crowd and across every channel. Let's talk about what D1NZ can do for your brand.

Book a Catch-Up ▸ See Packages & Pricing