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Regional Impact

Economics
& GDP

D1NZ doesn't just entertain, it generates. A single round delivers up to $1.1M of economic impact to its host region, in tourism, hospitality, accommodation and local spend.

The Bigger Picture

More than a race day,
a regional engine.

Every D1NZ round drives measurable economic outcomes for its host region. We generate tourism, stimulate local business, fill accommodation, attract event funding and put towns on the national and international stage through live TV and digital content.

That's why D1NZ is backed by regional development and tourism agencies, partners who understand the return a stadium-scale motorsport event delivers to their communities.

Proven · Round 5, 2026

One round. Up to $1.1M.

The numbers below are from Round 5 at Mercury Baypark, Tauranga, a single event on the 2026 calendar. Every round delivers this kind of impact to its region.

Tandem drift battle under the lights at Mercury Baypark, D1NZ Round 5
$977K-$1.1M
Total Regional Economic Impact
$250K
Accommodation Spend
$95K
Food & Beverage Spend
$68K
Fuel Spend
3,500+
Spectators · Saturday Night
30+
Hard-Park Cars
2.5M
Facebook Views · the Final
1.8M
Instagram Views · the Final

Source: D1NZ Round 5 (Mercury Baypark) post-event report, direct investment + full visitor spend, plus out-of-town team personnel spend. Core audience 25-34.

Across the Season

Now multiply it.

That's one round, in one city. D1NZ runs a full national calendar, so that economic impact, that visitor spend and that media reach repeats in region after region, town after town, across the whole season. For a host city, a round of D1NZ is a serious injection into the local economy; for a partner, it's nationwide value that compounds every event.

Tourism
Visitor nights & spend
Hospitality
Bars, cafés & retail
Accommodation
Hotels & motels filled
Jobs
Event & supplier work

Regional Partners

Backed by the regions.

2026 rounds were proudly supported by regional development and tourism agencies who back D1NZ for the economic return it delivers.

Great South · Southland Tourism BOP · Bay of Plenty Trust Tairāwhiti · Gisborne

In Their Words

What the regions say.

Councils, venues and regional development agencies back D1NZ for the visitors, the spend and the spotlight it brings their communities.

"People coming here, staying in our motels, visiting our restaurants, 10 out of 10."

Mayor Rehette Stoltz · Tairāwhiti Gisborne

"Hosting D1NZ encouraged visitation during shoulder season, supported local businesses."

Alex Hawea · GM Māori, Economy, Trust Tairāwhiti

"D1NZ delivers real regional economic benefit and return for the wider Bay community."

Adam Ellmers · GM Finance & Commercial, Mercury Baypark

"Teretonga Park offered an exceptional experience for drivers and spectators alike."

Paddy O'Brien · President, ILT, Southland

"D1NZ delivered a fitting send-off for motorsport at Pukekohe Park."

Craig Fenwick · Exec GM, Ellerslie & Pukekohe Events, Auckland
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